Build a New Category 

• Define and continuously refine WSCAD’s market positioning.
• Establish Engineering Intelligenceas a recognized category within the engineering software industry.
• Develop compelling messaging for customers, partners, analysts and industry media.
• Translate complex technical innovations into clear business value.

Thought Leadership 

• Work closely with the CEO to develop industry-leading content.
• Transform research studies, keynote presentations, podcasts, customer success stories and product innovations into continuous marketing campaigns.
• Position WSCAD as one of the global thought leaders in AI-driven engineering.

Demand Generation & Growth 

• Own the complete marketing funnel, from awareness to qualified pipeline.
• Develop and execute campaigns that generate high-quality business opportunities.
• Continuously optimize marketing performance based on measurable business outcomes rather than activity metrics.
• Ensure that every major piece of content is leveraged across multiple channels to maximize commercial impact.

Marketing Execution 

• Move fast, turn ideas into execution quickly.
• Lead by example with a hands-on mentality.
• Prioritize speed, relevance and business impact over bureaucracy and perfection.

Leadership 

• Lead, coach and inspire an international marketing team.
• Build a high-performance culture focused on ownership, accountability and continuous improvement.
• Foster close collaboration across Marketing, Sales, Product Management and Business Development.

We are not looking for a traditional marketing manager. We are looking for someone who can build markets, shape opinions and generate growth.

Experience

• Several years of successful B2B software marketing experience.
• Ideally experience in Engineering Software, CAD, PLM, Industrial Automation, AI software or another highly technical software environment.
• Demonstrated success in positioning innovative products or creating new market categories.
• Strong understanding of complex technology and enterprise software.
• Outstanding storytelling and communication skills.

Personal Qualities

• Entrepreneurial mindset.
• Hands-on mentality.
• High sense of ownership.
• Fast execution.
• Strategic thinker with strong commercial instincts.
• Curious about technology and AI.
• Passionate about creating meaningful business impact.
• Comfortable challenging conventional thinking.

Language Skills

• Excellent written and spoken German and English skills.
• Ability to communicate confidently and effectively with internal and external stakeholders in both languages.

How Success Will Be Measured
Success in this role is not measured by the number of marketing activities completed. Instead, success means:

• WSCAD becomes recognized globally as the company behindEngineering Intelligence.
• Marketing generates a significant and measurable contribution to revenue growth.
• High-quality pipeline consistently increases.
• Thought leadership translates into market leadership.
• Marketing and Sales operate as one commercial team.
• Great ideas move from concept to execution within days,not months.

This is a unique opportunity to shape the future of engineering. Rather than joining an established category, you will help create one. ​

You will work directly with the CEO and leadership team on defining the future of AI-native engineering while building the global market presence of one of the industry’s most innovative software companies.