Career at WSCAD
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Growth & Demand Generation Manager (m/f/d)
Working time model: Full-time
Working model: Hybrid
Main place of work: Charlotte (NC)
Start date: immediately
WSCAD builds electrical engineering software (CAD) used by machine builders worldwide. Our platform is the only AI-driven electrical engineering system. To accelerate our growth in the U.S., we are hiring a Growth & Demand Generation Manager.
Your mission is simple: create a repeatable lead generation machine, build a predictable pipeline of qualified leads for our sales team. This role is not about brand campaigns or marketing creativity for its own sake. It is about measurable growth through data-driven marketing.
What awaits you – Your responsibilities:
1. Pipeline Generation
You are responsible for building a measurable lead generation engine. Your success metric is
qualified pipeline created, not impressions or clicks. Examples:
- LinkedIn campaigns targeting electrical engineering decision makers
- Google Ads targeting electrical engineering software searches
- industry newsletter sponsorships
- retargeting funnels
- email lead nurturing campaigns
2. Funnel Optimization
You will continuously improve the funnel: traffic → leads → MQL → sales opportunities.
This includes:
- conversion optimization of landing pages
- A/B testing of messaging and offers
- campaign ROI analysis
- improving cost per lead and cost per opportunity
3. Marketing Analytics
Every activity must be measurable. You will:
- build dashboards for campaign performance
- track CPL, CAC, pipeline contribution
- identify which channels produce real opportunities
- shut down underperforming campaigns quickly
4. Marketing Systems
You will manage and optimize the marketing tech stack, including tools such as:
- HubSpot
- CRM platforms such as Microsoft Dynamics or similar
- marketing automation workflows
- lead scoring and lead routing
Clean data and measurable funnels are critical.
What we expect – Your qualifications:
If you enjoy dashboards, conversion funnels, and performance optimization more than brainstorming slogans, you will fit well here.
- 2–8 years of experience in B2B digital marketing
- experience generating pipeline for SaaS or technical products
- strong analytical skills and comfort with marketing data
- experience managing paid acquisition channels
- experience building dashboards and campaign performance reports
- familiarity with marketing automation and CRM systems
We are looking for someone who: measures everything, runs structured experiments, and makes decisions based on data
What We Are NOT Looking For
This role is not a creative marketing position. We are not looking for someone who:
- runs campaigns without measurable outcomes
- prioritizes brand awareness over pipeline
- relies on marketing intuition rather than data
Why This Role Is Interesting:
- direct impact on revenue growth
- work on a highly technical, AI-driven software product for engineers
- significant autonomy to build the marketing engine
- opportunity to shape the U.S. growth strategy
Benefits:
- Competitive salary with performance-based bonus
- Flexible working hours and hybrid work options
- Comprehensive benefits package (health, dental, vision, 401(k))
- Ongoing training and professional development programs (Onboarding in Munich, Germany)
- Career growth opportunities in a fast-growing international company
- A collaborative, innovative, and supportive team culture
WSCAD is part of the Buhl group with approx. 800 employees. For over 35 years, WSCAD has been developing and distributing electrical CAD software solutions. Our customers include medium-sized companies, international corporations as well as engineering offices. More than 40,000 users in over 100 countries from mechanical engineering, plant engineering industries as well as from building automation and installation technology rely on our integrative WSCAD software. In addition to our headquarter in Bergkirchen near Munich, we have a branch office in Wroclaw, Poland. WSCAD software is actively distributed in 18 countries worldwide.
As a German company we currently employ people from over 15 different nations with a wide range of backgrounds. We value diversity and treat everyone equally. What matters to us are your results and your behaviour, regardless of nationality, gender, ethnicity, or religious beliefs.
Have we picked your interest?
You have these qualifications and enjoy enriching the lives of our users together with us? Then send us your application!
Your HR contact at WSCAD
Vanessa Riß
Phone: +49 8131 3627-340
Email: jobs@wscad.com
WSCAD GmbH – Office Bergkirchen
Dieselstraße 4
85232 Bergkirchen, Germany
